• Caz McKinnon

5 Designers to watch out for during London Fashion Week A/W 2018

It's nearly that time of year again...it may still be cold, we may still be broke from Christmas BUT fashion week is just around the corner. Excited? So am I. And if you're chomping at the bit to see the new collections from your favorite designers I would strongly recommend checking out the Paris Couture Week shows that debuted this week- the stand out collections in my opinion would be Maria Grazia Chiuri for Dior, Pierpaolo Piccioli for Valentino, Karl Lagerfeld for Chanel and Clare Weight Kellar for Givenchy. Watching all of these collections is like entering a beautiful dream; we'll never wear the clothes but it's fun to think about regardless.

And for London Fashion week there's a lot to be expected. This year's obsession with sportswear, disco and dynamic colors like turquoise and silver has meant the household name designers are awaited for in eager anticipation. But what about designers you may not have heard of? Here's a list of five incredible names to look out for this coming London Fashion Week.

1. Erdem

Probably the most well known on this list, Erdem was founded in 2005. Erdem Moralioglu takes a lot of inspiration from traditional textiles, contrasting them with unpredictable hem lengths and diverse materials that include silk and chiffon. As luxury brands go, Erdem is also highly affordable and reported to be very comfortable. I think for me, my favorite aspect of his designs is the way he uses color in dialogue with pattern and material; it's incredibly sensual and creatively unique.

2. Mother of Pearl

This brand is so current at the moment, focusing on fusing sportswear with 2017 femininity. Amy Powney, creative director of Mother of Pearl, has spoken about drawing on the emphasis on sportswear in the early 00's . That inspiration has been taken and expertly combined with a modern take on what it means to be chic. There is a provocative, playful element to the brand's personality and how unusual cuts influence the material being used- this is emphasized by the often neutral color pallet. She also has a preoccupation with florals, something that will be rampant on the London catwalks in a couple of weeks.

3. Faustine Steinmetz

Faustin Steinmetz's business and creative ethos is craftsmanship over trends- judging by her most recent collection I'd say this holds up as very true. She seems to be preoccupied with disrupting the norm while also paying deft attention to detail when it comes to cut and styling. Distressed denim is definitely the most predominant theme in her work, as are bright blues partnered with white in a way that is remindful of a 90's minimalist look that would have suited an avant-garde Gap. There's something fresh about her approach, an approach I think of as accessible and fun.

4. Gyunel

Gyunel entered the fashion industry as an artist, and I'm not sure I've ever come across a designer where that is more blindingly obvious. Gynunel's chosen patterns and graphics are surrealist and strange, remindful of a Max Ernst or Salvador Dali painting. In terms of influence there seems to be a dose of Alexander McQueen and Gareth Pugh in the mix. Her work is incredibly intricate and beautiful, playing with elements of haute couture and boho chic. The rich, dark plums and grays she utilizes as her base only further contributes to bringing the painted graphics to life.

5. Sadie Williams

Sadie Williams is certainly one of the more prominent breakout stars of the last few years in the industry. Having worked for Marc Jacobs and JW Anderson after graduating a mere five years ago, she is considered to be the next big thing, in large part because of the way she has managed to pair a-sexual, tomboy cuts with powerful femininity. With beautiful craftsmanship, she works with textiles to create distinctive looks that are very on point for today's trends. She also uses a lot of surprising colours that she pairs together in way that makes her clothes decidedly stand out from the pack.

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